Here is the first installment of the Red Wing Shoe Co. “Work is our Work” film series, through which they recognize the skill and dedication of today’s modern craftsmen. This film captures the story of the five skilled craftsmen and their efforts towards building the monument to immortalize the Oglala Lakota war hero, Crazy Horse.
The Crazy Horse monument is a task which will surpass the team’s lifetime. Like all well-crafted achievements, it will not only live on as a tribute to those it represents, but as a tribute to the perseverance of those who built it.
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To produce this recruitment video, Token Media worked closely with the in-house marketing team at Allianz (Questar Capital’s parent company), as well as the executive team at Questar. It utilizes a combination of interviews shot on green screen on-location in Orlando, which allowed us the opportunity to film all of the sales reps in one place while attending a conference. In addition, we did 3 days of filming b-roll at the Allianz/Questar offices in Golden Valley, MN using a variety of handheld, dolly, and jib-arm shots.
A behind the scenes look at round 2 of the maurices Main Street Model search. Filmed and edited by Token Media.
Agency: Brew Creative
Director: Patrick Pierson
Producer/DP: Dan Hundley, Token Media
Featuring the first four winners of the maurices Main Street Model search. We spent 2 weeks traveling with maurices and the team at Armour Photography to get this behind-the-scenes look at their photo shoot as they become maurices models.
Shot and Edited by Token Media for Bridgz Marketing. Directed by John Radack @ Bridgz
Agency: Brew Creative
Director: Patrick Pierson
Producer: Dan Hundley, Token Media
This is the first in a larger series of films we helped produce for Red Wing Shoes. – Since 1905, Red Wing Shoe Company has been making purpose-built work footwear. The skilled employees in our three U.S. factories build over 1.2 million pairs of shoes annually. Watch the video to see how their sense of pride and skill make the tools that support today’s skilled craftsmen. – Agency: Brew Creative, Director: Patrick Pierson, Producer: Dan Hundley